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MASTER OF BUSINESS ADMINSTRATION (MBA-VTU)




About Us

The MBA course is approved by AICTE, Govt. of India and is run under the curriculum of Visvesvaraya Technological University (VTU), The course is carefully designed and updated by the university keeping in view the changing needs of manufacturing and service industry. Upon successful completion of the course, the degree is awarded by VTU. Courses are designed to focus more on core management and specialization areas of Marketing, Finance, and Human Resources.




VISION AND MISSION
Vision

To Create a Vibrant, Intellectual and Knowledgeable environment by providing and inculcating the best Management Practices.


Mission
  • The department aims to develop students into ethical and socially responsible leaders of new generation by transforming and reinforcing them through enriched Teaching-Learning process and experience.

  • Promote Research and Development through Continuous learning and collaboration with industries

  • Salient Features
    • Well-designed Infrastructure with all safety measures.
    • ICT enabled Digital Class Room
    • Highly Experienced Faculties with Hands on Industry Experience.
    • Well-equipped Computer LAB
    • Highly rich Library contented with 10,000 books and various Magazines, News Paper, National Journals.
    • Student Friendly Environment which gives them “At Home” feels
    • Placement and Training assistance given.
    • Having proctor /Mentor system at individual basis.
    • Following Zero Tolerance policy for Ragging or any sort of Harassment
    • Students are given a platform to explore their ideas and creativity which shapes them to become a leader of tomorrow
  • Students are given sufficient theoretical knowledge and are enabled to apply them to solve practical problems in business and other organizations/institutions of importance
  • Students are provided effective communication skills with a high degree of lateral and critical thinking that enhances learn ability, developed for being continuously employable.
  • Students are instilled with leadership qualities, ethically sound, enabled with decision making skills that reflect a high degree of social consciousness
  • Students are trained for sustained research orientation to comprehend a growingly complex, economic, legal and ethical environment
  • Students are equipped with self sustaining entrepreneurship qualities that encourages calculated risk taking


In each Semester a candidate should be considered to have successfully undergone the prescribed Course of study if the candidate has attended at least 85% of the classes in each subject (Theory, Lab & project).


ACADEMIC ACTIVITIES:

Lectures, Tutorials, Subject related activities, Seminars, Workshops, Guest Lectures, Case Studies, Quiz Competitions, Skill Development activities, Industrial visits, Internships, Coding and debugging, Movie and app making competitions, Web Designing, etc



Computer Lab

Computer Lab is equipped with forty high definition Computers along with Wi-Fi and projectors.

Library

Library is contented with

  • 10518 Management Books Comprising National and International authors titled – 5937.
  • News Papers like Times of India, The Hindu, Deccan Herald, Indian Express, Bangalore Mirrors, Economics Times, Mint and Vijaya Karnataka
  • Various journal, Magazines, E-Journal – J GATE ( Social Science and Humanities)

Hostel

  • Full Furnished Boys and Girls Hostel with all facilities and safety measures taken into Consideration

Transportation

  • We are providing Comfortable buses which help the students and faculties commuting from the various part of the city. Drivers are well experienced and hired after complete verification check.

DEPARTMENT CLUB ACTIVITIES

Sl.No Name of the Events
1 Teacher's Day
2 Fresher's Day - AARAMBH
3 Fresher's Day - Cultural Event
4 Teacher's Day
5 Ethnic Day
5 Ethnic Day
6 Independence Day
7 Inaugural Ceremony of Fresher's
8 Kannada Rajyotsava
9 Melange - Fest
10 Women's Day Celebration
11 Group Discussion
12 Celebration of Swami Vivekananda Birthday
13 Self Defense Workshop for Women
14 HR Event - Best Manager
15 Finance Event - Team Building and Business Quiz
16 Marketing Event - RAZZMATIZE
17 Heartthrob - Healthcare Event
18 Outbound Training Program

Syllabus Link:

(For Year 2020-21)

(For Year 2018-19)

Duration: 2 years consisting of 4 semesters.

Area of specialization Marketing, Finance, and Human Resources.

Eligibility: Candidates who have passed Bachelor Degree examination with not less than 50% of marks in aggregate in all the three years of Degree examination or any other University equivalent thereto with 50% marks. However in case of candidates from Karnataka belonging to SC/ST & Cat-I the aggregate percentage of marks in the qualifying examination shall not be less than 45% of marks.

At the time of admission students have to produce the ranks obtained in any one of the National Level Test/State Level Test / PGCET/ K-MAT score Certificate.

Examination:University Examinations will be held twice in an academic year in Nov/Dec for odd semesters and in the month of May/June for even semesters. And eligible students are allowed to write University exams in regular semester and all the semesters back papers.


Syllabus Scheme
Course contents Dual Specialization
SEMESTER I
Sl.No Subject Code
1 Management Organizational Behavior 18MBA11
2 Managerial Economics 18MBA12
3 Accounting for Managers 18MBA13
4 Business Statistics and Analysis 18MBA14
5 Marketing Management 18MBA15
6 Managerial Communication 18MBA16


SEMESTER II
Sl.No Subject Code
1 Human Resource management 18MBA21
2 Financial Management 18MBA22
3 Research Methods 18MBA23
4 Legal and Business Environment 18MBA24
5 Strategic Management 18MBA25
6 Entrepreneurship Development 18MBA26
7 Internship Work 18MBAIN307


SEMESTER III
Sl.No Subject Code
MARKETING SPECIALIZATION
1 Consumer Behavior 18MBAMM301
2 Retail Management 18MBAMM302
3 Service Marketing 18MBAMM303
FINANCE SPECIALISATION
1 Banking and Financial Services 18MBAFM301
2 Investment Management 18MBAFM302
3 Direct Taxation 18MBAFM303
HUMAN RESOURCE MANAGEMENT
1 Recruitment & Selection 18MBAHR301
2 HR Analytics 18MBAHR302
3 Compensation and Reward System 18MBAHR303


SEMESTER IV
Sl.No Subject Code
MARKETING SPECIALIZATION
1 Sales Management 18MBAMM401
2 Integrated Marketing Communication 18MBAMM402
3 Digital and Social Media Marketing 18MBAMM403
FINANCE SPECIALISATION
1 Mergers, Acquisitions & Corporate Restructuring 18MBAFM401
2 Risk Management and Insurance 18MBAFM402
3 Indirect Taxation 18MBAFM403
HUMAN RESOURCE MANAGEMENT
1 Public Relation 18MBAHR401
2 Organizational Leadership 18MBAHR402
3 International Human Resource Management 18MBAHR403
4 Project Work 18MBAPR407

SCHEME OF EXAMINATION

  • The Internal Assessment marks are decided for each of the theory and practical subject by conducting 3 tests for 50% , each of 60 minutes duration, and remaining 50% Internal Assessment marks are decided by conducting Assignments & other subject related activities spread over the span of a Semester.
  • The Final Semester Internal Assessment marks for Internship, Project work of a candidate is based on the dissertation Seminar.

  • Promotion to Second year

  • As per the University 2020-21 guidelines, if any student in first year failed in more the two subjects then those Students should not be promoted to second year.
  • Minimum for pass and declaration of results

  • For a pass in a semester, a candidate shall secure a minimum of 40% of the marks prescribed for a subject in the University Examination (Theory, Practical, Project work) and 50% of the marks in Internal Assessment marks (IAM) and University Examination and University Examination marks & IAM in the aggregate of 50% obtained in all subjects put together.
  • The candidates who do not satisfy the above-mentioned criteria, shall be deemed to have failed and have to take exams in the subjects in which he has secured less than 40% at the University examination


Career Opportunities

A Master of Business Administration (MBA) focuses on imparting knowledge about various aspects of business and management. One of the most prestigious courses in recent times, getting an MBA degree can help you launch a successful career as it increases your ‘brand value’ before potential recruiters.

While pursuing an MBA is quite common in India, what baffles students is what they should do after they have completed the course. After all, an MBA degree opens avenues to multiple opportunities across different industries. Hence, it is crucial to get a complete understanding of the job opportunities available, their scope of work, roles and responsibilities, salary structure, and even skills required before you take up any job. This will give you the chance to consider each of your options and choose a field you are genuinely interested in.



An Overview of The Job & Career Opportunities after MBA

Due to their advanced knowledge combined with enhanced interpersonal skills, MBA graduates are the most sought-after professionals across various industries. Below are a few industries that hire MBA graduates frequently:

1. Management:

One of the skills that the MBA curriculum focuses on enhancing is problem-solving. This gives the student to harness this skill, thereby making them an important asset for any organization’s management team. Moreover, as they understand how to derive vital insights from data to make data-driven decisions, they are often appointed at key positions.

2. Marketing:

With the introduction of technology in marketing, the entire industry is undergoing an evolution, offline and online. Due to this, companies are looking for employees who can help them make the transition seamlessly and help them keep up with the latest trends. As an MBA graduate, especially one who has specialized in marketing, you will be up-to-date with the latest happenings and have the skills required to ace the market.

3. Human Resources:

With the rise in the number of businesses in almost every industry, the talent pool available has diminished considerably. Companies need a skilled resource that can identify the right talent and get them on-board to help advance the organization to success. An MBA graduate has the right temperament and knowledge about various techniques to find and recruit the right resources. Moreover, they have an in-depth understanding of the multiple policies required in an organization, making them highly valuable for any company.

4. Banking & Finance:

The banking and finance sector has become a service-oriented industry, which needs loyal customers to flourish. An MBA graduate can help an organization in this industry to maintain banking relationships, sales, operations, analysis and even with product management.

5. Sales:

To drive sales and increase revenue, every organization requires a skilled professional who knows how to understand the requirements of a customer and what they are looking for. With the skills obtained after pursuing an MBA, such a professional is perfect for this position.

6. Healthcare:

The healthcare sector is an evergreen industry with a high demand for resources who are skilled. As an MBA graduate, there are multiple job roles in the healthcare sector, including management, business development, medical record officers, health insurance manages, quality analysts, financial directors, etc.

7. Management Consulting:

If you are good at problem-solving, jobs in management consulting are most suitable for you. The responsibility of professionals in management consulting is to solve organizational issues. He/she is also responsible for embracing fresh ideas and new problem-solving methods.

Some of the popular companies that hire MBA graduates as management consultants are Cartesian Consulting, People Strong, Deloitte, Michael Page, Infosys Management Consulting, PwC, KPMG, BCC (Bain) and Cognizant Business Consulting.

8. Entrepreneurship:

Nowadays, entrepreneurship has turned out to be the most favorite option among MBA graduates. The MBA enhances the capability of the students to become an entrepreneur. Experience does not matter if you want to become an entrepreneur. Students need creative and innovative skills to excel in this career.

9. Data Analytics:

Due to the digital revolution, big data has become significant for all types of business such as e-commerce, retail, banking and management. Many popular B-Schools have started offering data analytics course in MBA. Popular companies such as Latent View Analysis, Fractal Analytics etc., hire MBA graduates as data analysts or data scientists.



Sl.No Name Rank/ Award/Certification/Prize
1 Ankitha Shreshta 8th Rank in University
2 Nikki Mahajan 8th Rank in University
3 Asmita Kumari Bhattacharya 2rd Rank in University
Received Honorable Recognition Award by Shri Ramchandra Mission and UNIC
4 Swati Bagaria Won – All India Essay Writing Competition organized by Shri Ramchandra Mission and UNIC
5 Nabeel Khan Received the Best Performer award in a Inter college Management – IT Fest
6 Jhilik Khamrui Received the Best Singer Award in a Inter college Competition
7 Adnan Naemaz Won the Best Manager Title in a Inter college Competition
8 Adnan Naemaz & Won Sunaina Kimitwal The Best Business Plan Event in a Inter College Competition
9 Dilasha K.C Won the Best Manager Title in a Inter college Competition
Presented paper on “Women Entrepreneurship” in a National Conference
Presented paper on “Impact of Green Marketing on Consumer Buying Behavior” in a Round Table International Conference