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MBA - Master of Business Administration (BCU)




About Us

The department was established in the year 2001 with an objective of preparing and creating students to fulfil the ever-increasing needs and challenges of industry, equipped with world class academic knowledge and skills. Since its inception, the department has expanded and grown in terms of dissemination of knowledge within and outside curriculum and Managerial skill development activities & Entrepreneurship. Consistently, the Department has performed and created graduates fully geared to meet the ever increasing challenges and demands in future impressed upon by the economic environment. The curriculum review is conducted constantly, so as to keep the students updated with the latest trends in the corporate world at the global level. The class-rooms are well equipped with all modern electronic audio-visual facilities.

Offers Two-year MBA degree program which is affiliated to Bengaluru city University, Bengaluru.
Area of specialization Finance, Human Resources, Marketing, Entrepreneurship and Startups, Production and Operations Management, Business Analytics.
Guide Students by supporting a positive learning condition through continuous improvement and guidance.
Enhancement and improvement in aptitudes, technology up gradation activities and consultancy for industry.

The faculty members are well experienced both in industry and in academics. Faculty members have authored books and published research papers in standard and professional journals nationally and internationally and have also participated in workshops, in national & international conferences and faculty development programs.

The department has excellent infrastructure, ICT enabled technology and a state of the art library. The department conducts industry visits and seminars. The department also implements and monitors project work for interns in Industry.




VISION AND MISSION
Vision

To groom the students in enhancing the right skills with right attitude and to enable them to become not only succesful maangement proffesionals and entrepreneurs but also in contributing to the development of the society.


Mission

Groom the student with sound management concepts and managerial skills, develop capabilities to respond rapidly chaning environment, instill sense of involvement as contributors to the development of society and broaden the research activities thereby adding to the effectiveness.



  • To imliart lirofessional education in the field of management and entrelireneurshili.
  • To disseminate knowledge by organizing exliert interaction to gel overall exliosure.
  • To lirovide extension services to society and make the students relisonsible citizens.
  • To interact with the industry, research organizations, and lirovide maximum exliosure.
  • To develoli soft skills of the students in order to increase their emliloyability.

About the Program

The MBA program is approved by the AICTE, Government of the India and is running under the Curriculum of Bengaluru City University. The program is carefully designed and updated by the University keeping in view the changing needs of the Industry. Upon successful completion of the program, the degree is awarded by the Bengaluru City University.

Industry requires young managers at different levels in the areas of Finance, Human Resources, Marketing, Production and so on. The Curriculum puts signification emphasis on the ability of the student to have an integrated view of management principles and apply them to real life situations. It laid emphasis on taking decisions and developing a focused education combined with practical into effective managers with good communication skills and leadership capabilities. The attributes that are ingrained in them are knowledge, skill, values and attitude. The college offers an excellent placement services.



  • A graduate degree under 10+2+3 or 10+2+5 pattern under any discipline securing at least 50% marks in the aggregate including languages from a recognized university of UGC in India or aboard
  • Degrees from abroad should be accepted as equivalent to the degree offered by any university in India by the UGC and as approved by AIU and Bengaluru City University
  • In case of SC/CT/Cat-1 candidates, there will be a relaxation of 5% in the aggregate marks obtained in the undergraduate degree set a minimum eligible marks (50%) for admission into MBA Course
  • All admissions to Post Graduate Department of Management and its affiliated colleges will be made through an entrance test conducted by appropriate body duly constituted and duly approved by the government of Karnataka and State Level counseling board on the basis of Rank/Merit and the reservation rules based on seat matrix as announced by the Government of Karnataka shall be strictly adhered to
Programme Educational Objectives (PEOs)
  • To lireliare management graduates to emliower in the areas of business, managerial, communication, lirofessional, liublic slieaking, leadershili, marketing, and team building skills.
  • To lireliare management graduates for immediate emliloyment and continuous learning in the emerging areas of management discililine.
  • To lireliare our students to be innovative, ethical, reslionsible, and reslionsive leaders and managers, who will make a difference in their lirofessions and in the society.

  • Able to apply conceptual business and management knowledge to solve business problems.
  • Capacity to understand the global market and its impact on business firms, common people, and the country's economy.
  • An awareness of current issues like cultural diversity, social responsibility, sustainability, innovation, knowledge management in business organization.
  • An ability to work effectively on multi-disciplinary teams.
  • An ability to analyze business problems and opportunities as well as making effective decisions.
  • Recognize and address ethical issues and values and apply them in organizational settings.
  • Competent in key business functional areas including Production, Operation, Accounting, Finance, Marketing, Human Resource Management.
  • An ability to communicate effectively, both in writing and orally.
  • Capable of managing information effectively by scanning, organizing, and analyzing data for knowledge sharing and decision making.
  • A Knowledge of contemporary issues (Social awareness).
  • An ability to use current techniques, skills, and tools necessary for managerial practice.
  • Ability to raise, invest and manage funds for running a business unit successfully.


PROGRAM DETAILS

Duration of the program

The duration of the MBA program shall extend to 4 semesters spanning over a period of 2 years. Each year shall have two semesters of 16 weeks duration and shall have not less than 90 working days of classroom teaching, internship and master thesis. At the end of each semester, there will be semester examination conducted by the university.

Area of specialization Finance, Human Resources, Marketing, Entrepreneurship and Startups, Production and Operations Management, Business Analytics.

M.BA - I & II Semester

M.BA - III & IV Semester

Course Matrix

I Year
Semester Course Code Course Hours per week Credits
I 1.1 Management and Organizational Behaviour 4 4
I 1.2 Managerial Accounting 4 4
I 1.3 Business Planning and Regulations 4 4
I 1.4 Economics for Business Decisions 4 4
I 1.5 Business Statistics 4 4
I 1.6 Marketing Management 4 4
I 1.7 SOFTCORE
Employability Skill Development – I
2 2

I Year
Semester Course Code Course Hours per week Credits
II 2.1 Entrepreneurship and Start-ups Management 4 4
II 2.2 Business Research Methods 4 4
II 2.3 Managing Human Resources 4 4
II 2.4 Business Analytics 4 4
II 2.5 Financial Management 4 4
II 2.6 Production and Operations Research 4 4
II 2.7 SOFTCORE
Employability Skill Development – II
2 2

II Year
Semester Course Code Course Hours per week Credits
III CORE SUBJECTS
III 3.1 Strategic Management & Business Ethics 4 4
III Elective Subjects
III 3.2 Finance
III 3.3 Marketing
III 3.4 Human Resources
III 3.5 Entrepreneurship and Startups
III 3.6 Production and Operations Management 2 2
III 3.7 Business Analytics
III 3.8 Open Elective
III 3.9 Project Work For 4 Weeks (Industry Internship Program)

II Year
Semester Course Code Course Hours per week Credits
IV CORE SUBJECTS
IV 4.1 International Business 4 4
IV Elective Subjects
IV 4.2 Finance
IV 4.3 Marketing
IV 4.4 Human Resources
IV 4.5 Entrepreneurship and Startups
IV 4.6 Production and Operations Management
IV 4.7 Business Analytics
III 4.8 Dissertation / Master Thesis for 6 Weeks in an Organisation

ELECTIVES UNDER SPECIALIZATION STREAMS

III SEMESTER
3.2 FINANCE 3.3 MARKETING 3.4 HUMAN RESOURCE
Investment Analysis and Portfolio Management Corporate Taxation for Managers Corporate Valuation and Financial Modelling
Rural and Green Marketing Business and Social Marketing Consumer Behaviour and Neuromarketing
Performance Management and Competency Mapping. Talent management and Employee engagement Learning and Development Human Resources

3.5 ENTREPRENEURSHIP AND STARTUPS 3.6 PRODUCTION AND OPERATIONS MANAGEMENT 3.7 BUSINESS ANALYTICS
Ideation, Design Thinking and Innovation Management of SMEs and Family Business Corporate Entrepreneurship and New Venture Creation.
Advanced Production System. Agile & Lean Manufacturing. Enterprise Resource Planning.
Business Intelligence Predictive Analytics using R Data Warehousing and Data Mining

IV SEMESTER
4.2 FINANCE 4.3 MARKETING 3.4 HUMAN RESOURCE
Project Management and Analysis International Financial Management Derivatives and Risk Management
Sales and Distribution Management and Retailing Services Marketing and Customer Relationship Management Integrated Marketing Communication and Digital Marketing
Global HRM Strategic HRM Industrial Relations and HR Audit

4.5 ENTREPRENEURSHIP AND STARTUPS 4.6 PRODUCTION AND OPERATIONS MANAGEMENT 4.7 BUSINESS ANALYTICS
Technology for New Ventures Scaling Up and Sustainability of Start-Ups Entrepreneurial Finance
Resource Optimization and Project Risk Management. Supply Chain Management. Total Quality Management
Big Data Analytics Data Visualization and Business Reporting Using Tableau Emerging Technologies and Future Skills for Business Leaders


Industry Internship

  • Each candidate should undertake an internship for a period of four weeks immediately on completion of the second semester examination and submit a bound copy of the report in III Semester. The student is required to select an organisation and identify a problem area and come out with solutions to the problem. A report containing the analysis of the problem and the solutions is to be carried out under the guidance of a faculty of the institution and industry. This could involve a desk study/data analysis/technology enabled assignment/enterprise resource planning/live case study/extension work or exploration of an idea or its implementation. Specific guidelines including Format of the report shall be issued by PG Department of Management Studies, Bengaluru City University from time to time.

  • The industry internship program shall carry 50 marks, of which the internship report shall carry 25 marks and 25 marks for viva voce. The student has to secure a minimum of 25 marks out of 50 marks to pass in the internship program. The viva-voce and the internship report will be evaluated by the external examiners and internal examiners appointed by the BOE.

  • Every student is required to work 45 days (30 days compulsory to attend the industry/field work) on his/her master thesis in the chosen major specialization during the 3rd and 4th semester and prepare a Master Thesis report applying research methodology under the supervision of a Faculty guide and Industry expert. The Thesis shall be based on a free-lance or industry project. Prior to the actual work, the students are required to submit a synopsis of the proposed project work incorporating the components of research design and submit the same to the PG Department of Management Studies, BCUB for approval. There is no class work during 30 days where the student is in industry/fieldwork. Subsequent to the field work, the candidate has to involve himself/herself in writing the master thesis along with attending the classes regularly.

  • The students are required to submit two progress reports during the course of master thesis at the stipulated time periods.

  • A hard bound copy and a soft copy of the Master Thesis duly signed by the faculty guide and certified by the industry/organizations and Principal/Director/HOD has to be submitted to the PG Department Management Studies, Bengaluru City University at the end of the fourth semester before the commencement of the end semester examination. The Master Thesis shall be evaluated for 100 marks by two examiners (One of them will be the faculty guide/member who has guided the work and other will be the external/internal examiners appointed by the BOE). A minimum of 50% marks shall be secured for a pass in the Master Thesis. There shall be a viva-voce examination for 50 marks on the Master Thesis. Viva-voce will be conducted by Board of Examiners/examiners authorized by Chairman of BOE. A minimum of 50% (25 marks) must be secured to pass in the viva-voce examination.


  • In order to maintain the quality in preparation and presentation of internship reports/master thesis in 3rd and 4th semester. All the internship reports/master thesis should undergo the anti-plagiarism check with the support of suitable software. The Post Graduate Department of Management shall inform the B- Schools about the software and provide them guidelines thereof. The similarity index permissible will be decided from time to time.


  • Specialization Streams

  • The MBA program has dual specialization. It consists of major specialization and minor specialization. In 3rd and 4th semester the student has to take 3 electives in the major specialization and 2 electives in the minor specialization. If the student has studied 6 electives in one specialization in both 3rd and 4th semester MBA programs, it is termed as major specialization.

  • For offering any specialization indicated in the MBA program, each institution shall have a minimum of 10 students.

  • The Board of Studies in Management could explore collaborations and partnership either with associations, industry bodies, individual companies and other enterprises for the purposes of curriculum design, delivery, faculty development, publication of study material and case studies. The BOS is also authorized to make necessary changes in the specialization streams as well as electives offered under the specialization streams. Any emerging area/subject leading to specialization will be identified and offered from time to time.



  • Work as an Officer, Manager, Secretary, Accountant in Banks, Insurance, IT Sector.

  • Work in companines, Government departments and other private companies etc.

  • Practice as an auditor, Taxconsultant, Fianace Manager, Portable Manager, Fund Manager etc.

  • Start own business ventures and become successful entepreneurs.

  • Work as a management consultants and promoters to Industries, Educational Institutions and Busines Houses.

  • Work as a Trainer to meet developing needs of Private, Public and Government Sectors take up teaching profression and bcome academicains.



Scheme of Examination

Internal Assessment Test

  • Each Paper will have two components as part of assessment i.e. the First Being Internal Assessment Test and Second being Semester end exams. The Internal Assessment (IA) is based on the continuous internal assessment. There shall be two internal tests conducted for each paper.
  • Each paper will carry 100 marks of which 30 marks will be for Internal Assessment and remaining 70 marks for written examination (UE) to be held at the end of each semester.

The components of Internal Assessment for 30 Marks are as follows:

1st and 2nd Semester Marks % of Attendance Marks
Attendance 5 75-79 % 1
Two Internal test 10 80-84 % 2
Assignment 5 85-89 % 3
Presentations 5 90-94 % 4
Quiz on respective paper 5 95-100 %
Total 30

Final Examination

  • There shall be a University examination (Theory) at the end of each semester in the prescribed papers which carries 70 marks for 3 hours. (Internal Assessment: Online examination might be introduced subject to approval of appropriate Bodies of Bengaluru City University in the course of the present scheme.)
  • For the employability skill development papers, the students are required to undertake the prescribed skill development exercises. The concerned institution shall submit the records of the exercises to the university. The university authority will pay surprise visits to the institutions for checking the employability skills possessed by the students by virtue of undertaking the exercises on the subject.
  • Specific guidelines for practical examinations will be issued by the PG Department of Management from time to time for 2nd semester Employability Skill Development-II for MBA Program.

Time limit for completion

The candidate shall complete the programme within the period as prescribed in the regulations governing the maximum period for completing MBA programmes from the date of admission. It is generally twice the number of years of the stipulated minimum duration of the programme which is 4 years.

Minimum grade for a pass

  • A candidate shall be declared to have passed the MBA program if he/she secures at least a CGPA of 4.0-5.0 (Course Alpha-Sign Grade C) in the aggregate of both internal assessment and semester end examination marks put together in each unit such as theory papers / practical / internship / master thesis / viva-voce.
  • The candidate who passes all the papers in the first attempt in all four semesters is eligible for ranks provided they secure at least CGPA of 6.0-7.0(Alpha-Sign Grade A).
  • The results of the candidates who have passed the fourth semester examination but not passed the lower semester examinations shall be declared as NCL (Not Completed Lower semester examinations). Such candidates shall be eligible to receive the degree only on completion of all the lower semester examinations.
  • A candidate who passes the semester examinations in parts is eligible for only Class / CGPA and Alpha Sign Grade but not eligible for rank.
  • The candidate must secure a minimum of 40% of the total marks awarded as internal components (30 marks) which shall mean there will be a minimum prescribed 12 marks which the student has to secure to pass in internal assessment.
  • A Candidate who fails in the Master Thesis and viva-voce exams, he/she shall re-submit and re-appear in the Master Thesis and viva-voce and pass the examination subsequently. Each student would be given a chance/attempt to clear. The supplementary examination is conducted for Odd semester along with Odd semester and Even semester with Even semester.

Open Elective

One course is offered as an open elective during the III semester of MBA Programme. The open elective has to be chosen by the student from the list given by the university.

Attendance

  • The candidate who does not put in minimum stipulated attendance of 75% aggregate of all the subjects put together in a semester shall not be eligible to appear for the end exam in that semester and the candidate has to re attend the classes along with subsequent batch and satisfy the minimum requirement for appearing in that particular end semester examination.
  • The statement of attendance shall be displayed on the Notice Board by the Department/School/Institution at the end of every month for information of students.
  • Five marks in Internal Assessment is earmarked for the attendance percentage as a motivation for the students to attend classes regularly.

Pedagogy / Methodology

Lectures, Case Study, Assignments, Seminar, Discussion, Role plays, Group Activity, Simulation, Business Games, Industrial and Field Visit etc. Focus on practical exercises help students to maintain their interest levels in learning and also enhance their understanding of the subjects. These activities will make the students industry ready.